Why 400,000,000 exists; what it is trying to stop, organize, and create; and what doing things differently means.
01The problem
Many in the first half of the 21st century (in North America and around the world) are wondering why it feels as though the quality of media and technology most engaged with is largely empty or degraded.
In the broad strokes, most of us can identify this problem as a result of “things being all about the money.”
Some can even loosely tie “money” or systems of “greed” to their own existential dread around ecological collapse and the threat it poses to our future as a species (makes it harder to actually enjoy things too, doesn’t it?).
But as the old saying goes:
The devil is in the details.
02Community
For those at 400,000,000, the “details” converge in a thing we call “community.”
400,000,000 began in 2020 as a network of artists who could recognize that their art was being thrown into the extractive social media ether; sapped by media conglomerates that reach many, but only after forcing them to compromise on their artistic integrity; or channeled into membership/subscription models that could mean financial success and sustenance, but not without some degree of isolation (i.e., lack of community with other creators).
These artists decided they wanted to explore ways in which they could relate to their labor in a different, more cooperative way.
In 2022, more technologists and designers became involved, and 400,000,000 went from just being a creative collective to being a federation of worker cooperatives: 400M: Productions and 400M: D+D (Design and Development) (respectively). And as this happened, some members began to think beyond just “labor.”
It is on the point of “community” that some 400,000,000 members discovered aims central to working with others to build systemic alternatives to the social and cultural hellscape we are all currently in (addressing labor, but also land and social relationships more broadly).
03Aims
These aims now form the backbone of 400,000,000’s aims as an organization. They are defined as follows:
In essence, those within 400,000,000 decided to help themselves and other creative humans “do things differently” in a time where it seems all hope is lost for organic creative culture and community.
04Doing things differently
400,000,000 members have determined that “doing things differently” means:
05A theme
A theme emerges:
Understanding of what got us into this mess informing the means by which we try to get out of it, ultimately being led by what is possible, not probable.
In the name of life, creative life, and a creative life of freedom.
This defines 400,000,000 as an organization and informs all of its operations today.